I have said many times on twitter, in this blog, in Facebook, and over coffee and beer with my friend: Blip.tv is the most producer friendly distribution and advertisement partner for almost all web series producers (maybe not the exact words, but more or less).
Today (June 1st 2011), from their brand NY office, Blip.tv co-founder announced they have created a distribution partnership with The Collective (I didn’t know who they where either).
So the web series from The Collective (Fred, iJustine, The Annoying Orange, among others.) will be distributed and sold (to advertisers) by blip.tv, and this will include the youtube channels (if have not used blip.tv or are not familiar with it, blip.tv distribute to many other sites, including YT).
This is a great news for any web producer, and not just the once that work with The Collective, because it is starting to legitimize a medium that has been somewhat just observed from the outside by investors and advertisers to see what happens.
Here is the video of the announcement. What do you think? Does it make you happy?
Looking for a quick reference guide to your web series marketing strategy? A little map that can help you navigate your promotion efforts for your web show? Should you just put it up in YouTube and wait for people to come?
NOO!!! you need to promote it, you need to market it, you need to announce to the world that it exist, that it is awesome, and that they have to watch it! But how to go about it? What do you need to do!?
Get my WEB SERIES MARKETING – THE CHECKLIST for FREE!!
I have created this Checklist with 15 actionable items that will move you forward to getting you web show in front of your audience. To get your free copy sign up for my awesome newsletter in the form on the side bar. Twice a month I will email you with important tips on web show and web series creation, production and distribution.
The Checklist mostly actionable elements for your “Online Marketing Priorities”, few more for your “Offline Marketing” and “Other Marketing Elements” that will be very helpful to have in place!
It also has a space where you can add your own elements, because I believe that not all web series are the same, so your show might have to add some other actions or not take ones that I have included. It will depend on your needs!
Remember, to use the sidebar form to get your FREE copy of WEB SERIES MARKETING – THE CHECKLIST.
Hope you find the information valuable. Would love to know what you think.
The more people I talk to, the more I hear the phrases: “My web series is a labor of love, I can’t expect to make money. It’s just to show the world what I can do.” Exactly what everyone was saying 5 or 7 years go when they talked about their short films. People put short films and web series in the same category.
Now, when you make a short film, they are usually anywhere from 1 to 30 minutes long, but really over 15 minutes is not really a that short any longer. Even the festivals have a hard time adding it to their programs when they start getting longer.
On the other hand, must narrative web series are divided in seasons. Usually anywhere from 3 to 7 episodes. Around 5 to 10 minutes each. So people are making up to 70 minutes of content (almost a feature film), not expecting to make any money from it. Continue reading →
Now, as I get ready to start raising money again for two new projects (I am in the writing process of Scent), I have been forced to do the exercise to realize what has worked and what has not worked. And here are some of the things I have come to realize.
1. You cannot expect to raise all the money in the same way
What does this mean? Well, that some of the money will come from private investors, other will come from a fundraising party, some else will come from crowd-funding initiatives (like IndieGoGo or Kickstarter), and some more will come from you own pocket. So not you, not I, Continue reading →
I believe you and anyone making a web series can. I am not sure if it has been done before. It wouldn’t happen just one morning when you woke up, but I do believer that a web series, a web show, even a web movie, can make more than just a 1MM$ if it’s good and builds an audience large enough.
Remember something: web shows are always available online and can live for a very long time (if not for ever) and gain traction even years after their release (although these are rear). It really happens, not only with tons of hard production and promotion work, but also with a good attitude and a little bit of luck.
Control Your Luck!
As a web filmmaker, if you are going to do it right you have to serve many videos (this is a realization I just came at lately and I am just starting to apply! I will be documenting some of my progress and my setbacks in future posts), you have a good chance to make some money. Whether it will be 1MM$ or 100K$ will be directly related with your business model, quality of your product and how you market it.
Now, the truth is that most web series will not make a profit. But that is true with most products and companies too. Actually 75% of new bussines will fail. So what do we do to get into that 25% that makes it? Continue reading →