The “Fan Finder” services that YouTube introduced recently, is one of the greatest opportunities out there for any web series, better if it’s already out and certainly if it’s about to launch! A free promotional video that will run in front of other videos, just like an ad, that will allow you to promote your channel.
You will not have to pay anything (at least for now), and, if you make the right piece, you will potentially grow your subscribers and views! Now, which videos are shown is determined by an algorithm and it’s not clear on how it works, still you can only assume that YouTube wants to connect the ecosystem more that it already is.
As for the video ad, they propose that videos should be short, like 30 seconds long. That is a “good” length for an ad.
The key here is that after 5 seconds the audience can choose to skip the video to watch what they wanted to watch in the first place. So that is a bummer, although when I am the viewer I am happy I have to sit through the ad for only 5 seconds. But they great thing is that now we have those 5 seconds, for free, to potentially get in front of people that we would have not otherwise. [Read more...]