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Please take a minute to fill up the form bellow! Thank you so much in advance!
The idea, the spark that makes web series, TV and film so magical, usually starts in one single brain… maybe two in some cases. But also truth, film, video, visual storytelling in general, don’t become a reality without a team of people that work hard to make it happen. That is what this post is about. The team that you will need to bring together as soon as you have your web series screenplay ready.
I have said many times on twitter, in this blog, in Facebook, and over coffee and beer with my friend: Blip.tv is the most producer friendly distribution and advertisement partner for almost all web series producers (maybe not the exact words, but more or less).
Today (June 1st 2011), from their brand NY office, Blip.tv co-founder announced they have created a distribution partnership with The Collective (I didn’t know who they where either).
So the web series from The Collective (Fred, iJustine, The Annoying Orange, among others.) will be distributed and sold (to advertisers) by blip.tv, and this will include the youtube channels (if have not used blip.tv or are not familiar with it, blip.tv distribute to many other sites, including YT).
This is a great news for any web producer, and not just the once that work with The Collective, because it is starting to legitimize a medium that has been somewhat just observed from the outside by investors and advertisers to see what happens.
Here is the video of the announcement. What do you think? Does it make you happy?
Making a web series is a long and demanding project. Very similar to a TV Pilot and a feature film. Just like them, the web series starts in development. This series is intended to guide you through the process if you have never done it, and to serve as a reminder if you have done it before.
At first I tried to make this a single post, but I realized it was becoming long and bulky, so I had to break it down into several installments. This will also be the first piece of a new section I will open next week: Web Series 101. Continue reading
I have been working on this post for a week already and I want it to be perfect. It is a post that breaks down the development process of a web series. How to go from idea to web series screenplay. How to craft a budget, and how all this is part of one same process: web series development.
I am even considering breaking it into a series of posts. Maybe it’s easier for the reader!
Looking for a quick reference guide to your web series marketing strategy? A little map that can help you navigate your promotion efforts for your web show? Should you just put it up in YouTube and wait for people to come?
NOO!!! you need to promote it, you need to market it, you need to announce to the world that it exist, that it is awesome, and that they have to watch it! But how to go about it? What do you need to do!?

Get my WEB SERIES MARKETING – THE CHECKLIST for FREE!!
I have created this Checklist with 15 actionable items that will move you forward to getting you web show in front of your audience. To get your free copy sign up for my awesome newsletter in the form on the side bar. Twice a month I will email you with important tips on web show and web series creation, production and distribution.
The Checklist mostly actionable elements for your “Online Marketing Priorities”, few more for your “Offline Marketing” and “Other Marketing Elements” that will be very helpful to have in place!
It also has a space where you can add your own elements, because I believe that not all web series are the same, so your show might have to add some other actions or not take ones that I have included. It will depend on your needs!
Remember, to use the sidebar form to get your FREE copy of WEB SERIES MARKETING – THE CHECKLIST.
Hope you find the information valuable. Would love to know what you think.
@perezkaram
When we introduce ourselves to someone from outside the industry we are “filmmakers”. But when we are talking to people from inside the industry we are “producers”, “editors”, “gaffers”, “dps”.
Yesterday a friend introduced me to her colleague, both working in a post production house, as a Director and Editor. Her friend immediately said: “Oh! so you are like a renaissance man!” Really? I didn’t really know how to reply to that. I remember this man being expert mathematicians, biologist, painters and many other things. Not just a painter and an illustrator.
What is it with the film and video industry with the specialization!? some of the best directors out there have done many other jobs. You should not go out and call yourself a producer if you have not really done other jobs. And a gaffer can very well be a grip, depending on what the needs are on set (unless you are part of the union and it’s a union shoot – they have strict rules about that)
For me is all a joke! We are filmmakers, we are artist, and no matter what part of the process we are working on in one project, we all have a whole set of skills would allow most of us to do different things within a story production.
I think as human beings we have the right, sometimes de duty, to fulfill many responsibilities. Unless you want to be just one thing on set, don’t call yourself producer, director, writer, dp or editor, call yourself a filmmaker!
The more people I talk to, the more I hear the phrases: “My web series is a labor of love, I can’t expect to make money. It’s just to show the world what I can do.” Exactly what everyone was saying 5 or 7 years go when they talked about their short films. People put short films and web series in the same category.
Now, when you make a short film, they are usually anywhere from 1 to 30 minutes long, but really over 15 minutes is not really a that short any longer. Even the festivals have a hard time adding it to their programs when they start getting longer.
On the other hand, must narrative web series are divided in seasons. Usually anywhere from 3 to 7 episodes. Around 5 to 10 minutes each. So people are making up to 70 minutes of content (almost a feature film), not expecting to make any money from it. Continue reading
I have raised money for a feature film, for 4 short films, for one web series, for one PSA video, and for charity causes. Every one of them have different challenges, and I have learned a lot from some hits and many misses.
Now, as I get ready to start raising money again for two new projects (I am in the writing process of Scent), I have been forced to do the exercise to realize what has worked and what has not worked. And here are some of the things I have come to realize.
What does this mean? Well, that some of the money will come from private investors, other will come from a fundraising party, some else will come from crowd-funding initiatives (like IndieGoGo or Kickstarter), and some more will come from you own pocket. So not you, not I, Continue reading
I have been flirting around with the idea of creating and writing something openly! Write a screenplay with many people! Somehow crowdsource creativity. I even bought the domain name socialwritingproject.com and .org. But I never really got around to figuring out how the project was really going to work., so it got stock.
Today, I decided to take a new approach. Instead of crowdsourcing the screenplay (which I still want to do in the future), I can create my own web series out in the open. And also use the openness to maybe test some ideas. Let’s see what happens with that.
I am officially, as of this moment, creating one of my new web shows out in the open. From where I am standing right now, until I make it a successful web series! Continue reading