Tag Archives: web series marketing

3 Must Important Lessons I Learned from Crowd-funding

Crowd-funding you webseriesLast year I ran a successful IndieGogo campaign which helped me jump start a documentary series that has become one of the most beautiful projects in my life right now, it’s called “The Perfection Of Giving“, a documentary exploration of generosity and how it affects individuals and societies.

The concept of the documentary almost begged for it to be crowd-funded, and after investing some of my money, a few weeks before the trip to Nepal – where most of the first chapter of this documentary was shot -, I set myself up to raise more money to cover the rest of the trip expenses and get me some extra gear I needed for the production.

I raise $3030 in 21 days. It was a little bit like a part time job!

There were three very important things I learned from those 21 days; two that gave the most results and one that I have come to realized its importance with the months passing. I would like to share them with you here. Continue reading

An alternative to Adobe Photoshop – 5% of the cost

When we make a web series, we also have also do a lot of graphic work to promote it. And we not always have access to designers, or to Adobe Photoshop or the possibility of investing $699 in software just to make a poster, some postcards and website elements.

To top that, I have been having problem with Photoshop lately, crashing and slowing down the computer more than it usually does. So decided to find a real alternative to photoshop, and I found it!

Let me introduce you to Pixelmator (sorry PC… for Mac only) A super powerful tool! It is easy to use, fun interfase and super awesome icon (hey that in important too!) It does everything I need done in photoshop, without sucking my computer power nor my pocket power. (screenshots in the article) Continue reading

Web Series Production Team

Web Series Development Part 2 – Your Team

Web Series Production TeamThe idea, the spark that makes web series, TV and film so magical, usually starts in one single brain… maybe two in some cases. But also truth, film, video, visual storytelling in general, don’t become a reality without a team of people that work hard to make it happen. That is what this post is about. The team that you will need to bring together as soon as you have your web series screenplay ready.

Continue reading

Write your Web Series

Web Series Development Part 1 – From Idea to Paper

Making a web series is a long and demanding project. Very similar to a TV Pilot and a feature film. Just like them, the web series starts in development. This series is intended to guide you through the process if you have never done it, and to serve as a reminder if you have done it before.

At first I tried to make this a single post, but I realized it was becoming long and bulky, so I had to break it down into several installments. This will also be the first piece of a new section I will open next week: Web Series 101. Continue reading

Announcing the Web Series Marketing Checklist! – Get it FREE!!!

Looking for a quick reference guide to your web series marketing strategy? A little map that can help you navigate your promotion efforts for your web show? Should you just put it up in YouTube and wait for people to come?

NOO!!! you need to promote it, you need to market it, you need to announce to the world that it exist, that it is awesome, and that they have to watch it! But how to go about it? What do you need to do!?

The Checklist

Get my WEB SERIES MARKETING – THE CHECKLIST for FREE!!

I have created this Checklist with 15 actionable items that will move you forward to getting you web show in front of your audience. To get your free copy sign up for my awesome newsletter in the form on the side bar. Twice a month I will email you with important tips on web show and web series creation, production and distribution.

The Checklist mostly actionable elements for your “Online Marketing Priorities”, few more for your “Offline Marketing” and “Other Marketing Elements” that will be very helpful to have in place!

It also has a space where you can add your own elements, because I believe that not all web series are the same, so your show might have to add some other actions or not take ones that I have included. It will depend on your needs!

Remember, to use the sidebar form to get your FREE copy of WEB SERIES MARKETING – THE CHECKLIST.

Hope you find the information valuable. Would love to know what you think.
@perezkaram