Making a web series is a long and demanding project. Very similar to a TV Pilot and a feature film. Just like them, the web series starts in development. This series is intended to guide you through the process if you have never done it, and to serve as a reminder if you have done it before.
At first I tried to make this a single post, but I realized it was becoming long and bulky, so I had to break it down into several installments. This will also be the first piece of a new section I will open next week: Web Series 101. Continue reading →
I have been working on this post for a week already and I want it to be perfect. It is a post that breaks down the development process of a web series. How to go from idea to web series screenplay. How to craft a budget, and how all this is part of one same process: web series development.
I am even considering breaking it into a series of posts. Maybe it’s easier for the reader!
There is a lot of debate about the length of a web series episodes. It ranges from people that have tried 1-minute episodes to people that make shows that are 1 hour long! I guess it depends on who is making the web series.
The truth is most people agree that somewhere between 5 minutes and 10 minutes is a good mark. Certainly the most successful web series are close to that mark.
So how are you supposed to define how long your episode should be?
The argument for a short episode:
If your show is comedic, targeted to a younger audience, or meant to be watch on the run, then shorter episodes are very good for that. A bit size. If you are doing a show on tips to do something, short is also better. The key about short content is to design it for people and platforms where they are not going to invest much of their attention spam. So make a killer first 10-15 seconds, and make sure to keep people engage for your minute by keeping that energy and stimulation up!
The argument for the long format:
The only way that a long format can stick, other than coming from a big TV network and be available on Hulu, is to have a very well defined audience and for that audience to be willing to sit through an hour or 45 minutes of content. Interview and educational shows that are targeted to a very specific niche. Those web series episodes can hold up to 45 minutes, even an hour. The best way to go about it is to break your show in three of four segments that change the speed of the show. Will help keeps the viewers engaged.
The Real Length of a web series episode.
The truth is that it will depend on the story and your interest as a producer. Some things need 25 to 45 minutes to be said. And that is fine. Somethings can be said in 2 minutes. Start from your guts and follow what the audience asks from you.
Looking for a quick reference guide to your web series marketing strategy? A little map that can help you navigate your promotion efforts for your web show? Should you just put it up in YouTube and wait for people to come?
NOO!!! you need to promote it, you need to market it, you need to announce to the world that it exist, that it is awesome, and that they have to watch it! But how to go about it? What do you need to do!?
Get my WEB SERIES MARKETING – THE CHECKLIST for FREE!!
I have created this Checklist with 15 actionable items that will move you forward to getting you web show in front of your audience. To get your free copy sign up for my awesome newsletter in the form on the side bar. Twice a month I will email you with important tips on web show and web series creation, production and distribution.
The Checklist mostly actionable elements for your “Online Marketing Priorities”, few more for your “Offline Marketing” and “Other Marketing Elements” that will be very helpful to have in place!
It also has a space where you can add your own elements, because I believe that not all web series are the same, so your show might have to add some other actions or not take ones that I have included. It will depend on your needs!
Remember, to use the sidebar form to get your FREE copy of WEB SERIES MARKETING – THE CHECKLIST.
Hope you find the information valuable. Would love to know what you think.
For those of you who have been following up the Open Process (here #1 and here #2) of me making a web series, I have been working a lot in two very important things:
1. I am developing the Characters.
2. I am developing the story for the first season and what are the open loops that will be addressed in the second and third season. Or maybe the second and the Online Movie? Depends on how this flies!
I wanted to share a little bit with you my writing process and I how I have been going about it. My goal is to set the rules of a universe (a very realistic universe in many ways) that will allow me to tell several stories with this characters, and build on that. So for these characters and this particular event: Continue reading →
Very few web shows get a large substantial following. Some of them get a great substantial following, and then reach a plato and can’t get more followers. One of my pilots (Carlitos is Pisssed) had 1400+ views in the first episode and around 400 in the second and 300 in the third. I made a clear mistake there, I launched all three episodes in one day, just a few hours apart.
So here are some ideas for not letting your web shows die to soon, or better yet, die at all.
1. Post new content all the time.
Now, new content is not a new episodes every day, because that might not be story of financially possible. Koldcast.tv shows a new episode everyday. That might keep the first kick going but it dries out the content in a week or two!